Zoom Webinar Training from Classicist on Vimeo.
Justin Kegley: (00:00:00) Hello, and welcome to our training video. My name is Justin Kegley, and I'm the Video and Content Producer for the ICAA's National Office in New York.
This training video is for ICAA chapters and instructors who would like to learn more about Zoom Webinars. I myself have learned a lot about Zoom in the past few months during this work from home period in our lives, and my hope is that by making a training video that is specifically for the needs of the ICAA's chapters and its instructors, I can provide instruction that is a bit more specific to our organization's needs than the generic tutorials and instructions that you may find online.
As you can see, there is a lot of information here in this video. My intention is not that you sit and watch the entire thing, but that this is a dynamic audio-visual document that can be used as a reference for specific issues that you may encounter. Hopefully, if you're watching this video, you have the corresponding transcript, which is complete with hyperlinks that will take you to specific instances in this video.
For example, if you skim the transcript, and you see that there is a particular topic that you want to learn more about, you do not need to watch the rest of the video. You can simply click on that item in the transcript, and your web browser will take you to the particular spot in the video where that item is discussed and demonstrated.
The majority of this video consists of a training session that I held for some staff from our national office. Here and there, you may see me cut away to particular items that needed more in-depth explanation later.
Before we begin the training, let me start by sharing a little bit about our office's experience with Zoom and why I think it's here to stay, despite its shortcomings.
Over the past few months during the COVID-19 crisis, the ICAA has made dramatic progress in shifting its programs from in-person classes to online virtual courses and events. Although holding events in courses online is clearly not a replacement for the in-person learning experience, we have discovered that there are advantages and benefits to holding programs online.
For example, since lockdown restrictions began in the middle of March 2020, our viewership numbers have increased 350% above pre-lockdown members, and we have successfully retained that increase in viewership to the time of this recording, four months later in July.
Now, you may say that of course the video views have increased because all the programs are now online, and are not being held in person, so of course that metric has increased. Well, this is true, but we can also say with confidence that the size of the audience has increased significantly. Not only have our viewership numbers increased, but each course can reach a greater number of people, because it is not restricted to one geographical area.
For example, Francis Marrone's History of Western Architecture course, which was originally intended to be an in-person course held in the New York office, was instead held as a livestream event on Zoom. 318 unique viewers tuned into the live broadcast, from 19 countries, which is a much wider reach than if the course were held in person. We have consistently seen this trend on all of our Zoom courses and events.
Now, clearly, this is a model that can be used to expand our reach, even after we are able to gather in person again. It's my belief that this can become part of the wide variety of ways in which our organization fulfills its educational mission.
So let's begin. Firstly, I have to clarify one piece of crucial information, which is the difference between a Zoom meeting and a Zoom Webinar.
Essentially, a Zoom Meeting is two-way communication, in which you can see the other participants in the conversation, and they can see you. A webinar is different in that it is only a one-way street. In that sense, it is more like a broadcast than what you would think of as a conversation or a phone call. You're presenting information to an audience who can see everything that you were displaying on screen, and they can hear you, but audience members will not be able to chime in, and you will not be able to see them, unless you choose to give them special permission to do so.
Webinars are designed this way to prevent audience interruptions into the event, and also something you may have heard of, called "Zoom-bombing," which is something that we'll address later in this video.
In addition, Webinars allow you to have greater audience sizes. Meetings are capped at 100 participants, but Webinars can allow you to reach thousands of people simultaneously, depending on how much you want to spend.
There are many other practical differences in the user interface, but we will cover these later in the video. All you need to know for now is this crucial difference: that meetings are two-way communication, and webinars are generally only one-way. In this video, we will mainly be covering Webinars.